The PR Edit
Coming soon…
Launching Spring 2022
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Perhaps connecting with journalists has been on your list or the back burner for a long time. Often finding the time and head space to work on your publicity is really difficult. These 12 five-minute videos are designed to help you combat that. Each video is presented by Sharon Davis and focuses on a specific topic with a simple actionable takeaway.
Videos will cover: Strategy and planning, including creating a media-friendly story, knowing your target audience and planning with publications’ lead times in mind; Media relations where we will look at when to use a press release, pitching and different types of media content; Broader reputation building which will focus on having media-friendly social media platforms, awards and speaking opportunities.
These videos are designed to give you a basic understanding of Public Relations enabling you to do your own media relations, or work with a PR professional or company from an informed position.
Each month you’ll also get newsletter which corresponds with one of the video’s themes.