News and Views
Today we get to focus our own county; Yorkshire! In celebration of Yorkshire Day, we want to highlight some of the businesses in Yorkshire doing a great job of marketing this year – especially in relation to the pandemic.
Earlier in the year we shared why we feel racial representation is important in one of our special insight features. Influencing the media agenda so that there’s better representation of all people groups, was a key motivator for me becoming a journalist and I used to go out of my way to find stories affecting less ‘traditional’ radio audiences.
Yes it barely feels like 2020 has got going – how dare I mention the C word now!
But the truth is if you’re a product based business and hope to secure media coverage to boost festive sales, now really is the time to start thinking about PR because Christmas is in July for many journalists.
May was a busy month for us. Our Office Manager, Sam, is working again; we’re adding new specialists to our freelance pool; working with some brilliant interns; and rejigging how we deliver our services, all to ensure we continue to offer great quality and value for money.
Apparently today is National Work from Home Day. I look forward to seeing the PR that comes off the back of that one.
Since this new norm of remote working began, I’ve heard people assume that those us who work from home normally, haven’t noticed much of a change. And I guess yes, though I’m working less, managing child and have people in the house ALL THE TIME, I’m still getting work done.
While April was an unusual month, it’s been good to connect with the local community in a different way. We took on a pro bono project providing media relations support for a campaign called ‘We Will Meet Again’. Leyburn-based Jonathan Greenwood, took it upon himself to deliver over 1,000 goody bags to residents in the Yorkshire Dales, providing them with a ‘mental health boost’. What an amazing feat. We secured a selection of broadcast and online coverage including BBC Look North, BBC Radio York and Natwest Business Hub.
We meet rural businesses daily who are seriously punching above their weight and making a significant economic difference. And the stats back this up. In England, for example, predominantly rural districts generated £237 billion in GVA (gross value added) in 2015,...
If you’re a business leader from a non-white ethnic background, you’ll understand the struggle it is to see yourself represented in the media. We’ve come a long way in the last 10 years but there is still a long way to go. Thanks to the contribution of high-profile...
We think it’s a good idea that every business owner or leader has a basic set of PR tools and habits they can rely to help enhance their company’s reputation. We’ve come across many leaders who shy away from PR because they have no idea where to start or think it’ll be too time-consuming. But simple steps can make a big difference. Read on for five easy ways to up your PR game…